On June 6, 2017, DevicePharm was honored to make the opening presentation at the 2017 Spring BioBash in Austin, Texas. The presentation was titled, “So You’re Going To Launch”. It was presented to provide a guide for med-tech executives, marketers, and entrepreneurs who are launching new products, companies, and markets.
As a marketing strategy and integrated marketing communications firm, DevicePharm is no stranger to innovation. After years of serving medical device, biotech, life science, and pharmaceutical clients in the beautiful Orange County, California, and now Minnesota, the company is expanding and moving to a new space designed to better serve the needs of the clients. Hours of designing and renovating have gone into developing a place that not only looks great, but that inspires ingenuity and collaboration. This new space is in the same building where DevicePharm has been located for 10 years.
Pharma marketing is a crowded business… With hordes of hungry reps offering a bewildering variety of products to docs who are ever-harder to reach, pharmaceutical marketing strategies quickly bear fruit or perish.
When is a brochure favored over a free sample? In the case of pharmaceutical marketing, doctors have increasingly less time to meet with sales representatives, so information about a drug rather than the drug itself seems to be the current preference.