Medical Device Branding Agency | DevicePharm

Coffee at the Cove - Medical Device Launch Event

OCTANe Event Focused On Med Device Launch Success

By Events, Medical Device Marketing

Every medical device company has some of the same fundamental issues. How do I market my brand? What is my winning position in the market? When do I do start marketing my brand, company, or technology?
DevicePharm CEO and Chief Strategy Officer, Clay Wilemon and DevicePharm President, Jon Hermie will be guest panelists at the March 27, 2018 “Coffee at the Cove” event sponsored by OCTANe.

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DevicePharm Client, Freudenberg Medical, Launches Global Brand To Serve Medical Device & Pharmaceutical Manufacturers

By Articles, Medical Device Marketing, Pharma Marketing

In August of 2015, the Freudenberg Group announced the formation of Freudenberg Medical. The new entity combines the resources and expertise of minimally invasive medical device specialty component, product development, and manufacturing leaders Helix Medical and MedVenture Technology under the Freudenberg Medical umbrella. By combining these two teams with the global resources of Freudenberg, medical device and pharmaceutical companies will have access to an exceptional breadth of resources in a single source relationship supported by 40,000 associates in 60 nations. The company also has manufacturing facilities in five countries including the United States, Costa Rica, Germany, Ireland, and China.

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Medical brand strategies - building epic consumer stories

Are You Building An EPIC Consumer Story For Your Brand?

By Articles, Food For Thought, Medical Device Marketing, Medical Marketing

Medical device manufacturers typically spend the greatest part of their marketing budgets hiring, training and equipping their sales team. It’s a model that makes sense in most cases, since selling a physician, hospital or GPO is critical to building market share for most device manufacturers.

But what about the consumer; does he or she really care about your medical technology brand?

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DevicePharm OCTANe event - how to launch a medical device brand

“How to Successfully Launch a Medical Device Brand” – Key Processes and Strategies

By Articles, Marketing Strategy, Medical Device Marketing

On the morning of September 16th, DevicePharm welcomed dozens of Orange County early-stage medical technology executives as the host of an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. Designed to share key learnings from our experience in successfully launching over 400 medical brands, the program focused on common processes and strategies that apply when launching a new company, market, product, or therapy.

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How to Launch A Medical Device Brand

DevicePharm hosts “How to Successfully Launch a Medical Device Brand” program with OCTANe

By Marketing Strategy, Medical Device Marketing

The 16th of September is quickly approaching and DevicePharm is excitedly preparing its Orange County office to host an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. This program is designed to share some of our experience in launching over 400 medical brands with the medical device community. During this presentation, we will discuss tips for how to launch a new company, a new product, and a new market or therapy.

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