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Healthcare Marketing Archives - DevicePharm

DevicePharm - Medical Device Marketing through the eyes of your customers

Medical Device Marketing Through the Eyes of Your Customers

By Marketing Strategy, Medical Device Marketing, Medical Marketing

Every medical marketer wants to know one thing, “What are my customers thinking?”. On November 10, 2016, DevicePharm and Medical Alley will co-host an event designed to answer that very question. Titled ‘Medical Device Marketing Through the Eyes of Your Customers’, this event will feature a panel that includes surgeons, interventionalists, and hospital and practice executives from the Twin Cities area.

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Lifescience Alley - Clay Wilemon

Healthcare Reform Impact On Medical Marketers

By Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing, Pharma Marketing

Healthcare reform is changing the way that healthcare marketers think about everything from clinical trials to product launches. New payment models, new delivery models, and HEOR mandates are all creating major changes in marketing focus for medical device, biotech, pharmaceutical, and medical diagnostics companies.

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Physician education app developers - DevicePharm

Mobile Optimized Is More Than A Buzzword. It’s A Necessity.

By Articles, Healthcare Marketing Strategies, Marketing Strategy, Medical Marketing, Medical Mobile Apps

The mindset a few years ago for website development was to consider how a digital property was going to look on a mobile device. As responsive design became a reality, the logic shifted to one focused on providing a quality mobile user experience . Now, with mobile usage far surpassing computer usage for initial searches, we have to have a mobile optimized mindset as we create content for healthcare professionals.

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