Campaign Overview

The Bausch + Lomb Crystalens® campaign series features three ads that highlight the product’s superior outcomes versus competitive offerings, all while maintaining the brand’s common purpose, and consistent look and feel.

Print Ad Series

With a streamline look, feel and message, the campaign effectively highlights the product’s unique benefits with images and language that instantly makes the viewer connect with Bausch + Lomb Crystalens®.

Email Series

A compelling digital campaign distributed through multiple ophthalmology industry lists features eblasts to inform and influence healthcare professionals.

Specialty Advertising

High impact advertising including the cover 1 gatefolds shown here maximize campaign effectiveness.