Campaign Overview
The Bausch + Lomb Crystalens® campaign series features three ads that highlight the product’s superior outcomes versus competitive offerings, all while maintaining the brand’s common purpose, and consistent look and feel.
Print Ad Series
With a streamline look, feel and message, the campaign effectively highlights the product’s unique benefits with images and language that instantly makes the viewer connect with Bausch + Lomb Crystalens®.
Email Series
A compelling digital campaign distributed through multiple ophthalmology industry lists features eblasts to inform and influence healthcare professionals.
Specialty Advertising
High impact advertising including the cover 1 gatefolds shown here maximize campaign effectiveness.