Category

Pharma Marketing

Lifescience Alley - Clay Wilemon

Healthcare Reform Impact On Medical Marketers

By Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing, Pharma Marketing

Healthcare reform is changing the way that healthcare marketers think about everything from clinical trials to product launches. New payment models, new delivery models, and HEOR mandates are all creating major changes in marketing focus for medical device, biotech, pharmaceutical, and medical diagnostics companies.

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FREUDENBERG Medical Logo

DevicePharm Client, Freudenberg Medical, Launches Global Brand To Serve Medical Device & Pharmaceutical Manufacturers

By Articles, Medical Device Marketing, Pharma Marketing

In August of 2015, the Freudenberg Group announced the formation of Freudenberg Medical. The new entity combines the resources and expertise of minimally invasive medical device specialty component, product development, and manufacturing leaders Helix Medical and MedVenture Technology under the Freudenberg Medical umbrella. By combining these two teams with the global resources of Freudenberg, medical device and pharmaceutical companies will have access to an exceptional breadth of resources in a single source relationship supported by 40,000 associates in 60 nations. The company also has manufacturing facilities in five countries including the United States, Costa Rica, Germany, Ireland, and China.

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Interconnected medical marketing strategies

Does Multi-Channel Marketing Matter?

By Articles, Marketing Strategy, Medical Marketing & Media, Pharma Marketing

A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?

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