A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?
Category Archives: Medical Marketing & Media
DevicePharm is honored to once again be named one of the Top 100 Medical Marketing Agencies by Medical Marketing & Media (MM&M). Each year, MM&M, a monthly business publication serving healthcare marketers, announces the top 100 medical marketing agencies based on estimated revenues.
In the movie the Wizard of Oz, Dorothy famously exclaimed, “Lions, and tigers, and bears, oh my!” Today’s equivalent would be, “Apple, and Android, and Apps, oh my!”
At DevicePharm, we are having increasingly complex discussions with our clients about web and mobile media platforms. The lines between phones, tablets, and computers as well as apps, and app-like web solutions continue to blur. And the lines between perception and reality, in terms of what consumers are actually doing online, are in a constant state of flux. It makes Dorothy’s animal issue pale by comparison.
For the third year in a row, DevicePharm seized a spot among the top 100 Medical Advertising Agencies in North America (based on estimated revenues) as ranked by the magazine, Medical Marketing & Media (MM&M) in their top 100 Agencies issue.
DevicePharm has been selected by an independent panel of judges as one of five finalists for the 2010 Medical Marketing & Media (MM&M) Awards in the branded healthcare website category.