Category Archives: Medical Marketing & Media

Interconnected medical marketing strategies

Does Multi-Channel Marketing Matter?

Articles, Marketing Strategy, Medical Marketing & Media, Pharma Marketing

A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?

Read More
iPhone and iPad apps for the medical and healthcare industries

Tech Search: Finding The Right Web & Mobile Media Mix

Articles, Food For Thought, Marketing Strategy, Medical Marketing, Medical Marketing & Media, Medical Mobile Apps

In the movie the Wizard of Oz, Dorothy famously exclaimed, “Lions, and tigers, and bears, oh my!” Today’s equivalent would be, “Apple, and Android, and Apps, oh my!”

At DevicePharm, we are having increasingly complex discussions with our clients about web and mobile media platforms. The lines between phones, tablets, and computers as well as apps, and app-like web solutions continue to blur. And the lines between perception and reality, in terms of what consumers are actually doing online, are in a constant state of flux. It makes Dorothy’s animal issue pale by comparison.

Read More