Medical Marketing

iPhone and iPad apps for the medical and healthcare industries

Tech Search: Finding The Right Web & Mobile Media Mix

By Articles, Food For Thought, Marketing Strategy, Medical Marketing, Medical Marketing & Media, Medical Mobile Apps

In the movie the Wizard of Oz, Dorothy famously exclaimed, “Lions, and tigers, and bears, oh my!” Today’s equivalent would be, “Apple, and Android, and Apps, oh my!”

At DevicePharm, we are having increasingly complex discussions with our clients about web and mobile media platforms. The lines between phones, tablets, and computers as well as apps, and app-like web solutions continue to blur. And the lines between perception and reality, in terms of what consumers are actually doing online, are in a constant state of flux. It makes Dorothy’s animal issue pale by comparison.

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Medical brand strategies - building epic consumer stories

Are You Building An EPIC Consumer Story For Your Brand?

By Articles, Food For Thought, Medical Device Marketing, Medical Marketing

Medical device manufacturers typically spend the greatest part of their marketing budgets hiring, training and equipping their sales team. It’s a model that makes sense in most cases, since selling a physician, hospital or GPO is critical to building market share for most device manufacturers.

But what about the consumer; does he or she really care about your medical technology brand?

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Big Data's impact on medical device marketing

Assessing “Big Data’s” Impact on Medical Device Marketing

By Articles, Food For Thought, Medical Device Marketing, Medical Marketing

There has been no shortage of press these past few years covering the world of “Big Data” and its potential impact on the strategic decision making process. According to global technology solutions provider, CSC, the world’s data growth is expected to reach thirty-five zetabytes by 2020. To put that into perspective, one-thousand megabytes equals one gigabyte. One-trillion gigabytes equals one-zetabyte. That’s a lot of data. You needn’t be a statistician to figure that out. But what exactly is big data? And what type of impact can it have on medical device marketing?

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DevicePharm Becomes Sponsor of LifeScience Alley

By Biotech Marketing, Medical Marketing

On July 1st, 2014 we officially launched the Minneapolis / St. Paul office of DevicePharm. One of the first decisions we made after opening our doors was to participate in a sponsorship of LifeScience Alley. LifeScience Alley is a nonprofit trade association that supports Minnesota’s healthcare industry. The organization boasts more than 1400 members across the medical device, biotech and pharmaceutical industries. They primarily assist the local life science community with legislative issues, education and investment in the state.

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Medical Marketing Agency in Minneapolis Minnesota

DevicePharm Opens New Office in Minnesota

By Articles, Marketing Strategy, Medical Marketing

DevicePharm, a marketing strategy and integrated marketing solutions firm, is excited to announce the opening of our new office in the Minneapolis-St. Paul, MN market. With over 300 medical technology companies located in the Twin Cities – Rochester corridor, DevicePharm is ready to become a contributing member of one of the nation’s most dynamic medical technology communities.

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