Category

Medical Marketing

Lifescience Alley - Clay Wilemon

Healthcare Reform Impact On Medical Marketers

By | Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing, Pharma Marketing

Healthcare reform is changing the way that healthcare marketers think about everything from clinical trials to product launches. New payment models, new delivery models, and HEOR mandates are all creating major changes in marketing focus for medical device, biotech, pharmaceutical, and medical diagnostics companies.

Read More
Provista Diagnostics - medical device brand launch

New Blood Test Accurately Detects the Presence or Absence of Breast Cancer

By | Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing

At the 2015 San Antonio Breast Cancer Symposium, Provista introduced Videssa® Breast, a breakthrough that accurately detects the presence or absence of breast cancer with a protein-based blood test. Videssa® Breast provides clinicians, and their patients, with clinical confidence, clarity and peace-of-mind about what to do next when mammography is unclear – detecting the absence or presence of breast cancer by identifying early warning signals called biomarkers.

Read More
ReShape Medical Sales Rep Training Materials

ReShape™ Medical Launches First Non-Surgical Weight Loss Procedure

By | Articles, Medical Device Marketing, Medical Marketing

Millions of Americans have considered weight loss surgery but made the decision that although they wanted significant weight loss, surgery was too big of a step for them. Now, with the U.S. FDA’s approval of the ReShape™ Integrated Dual Balloon System, a non-surgical weight loss procedure is available in the United States. It is called theReShape Procedure and is indicated for people with a BMI of 30 to 40.

Read More
Physician education app developers - DevicePharm

Mobile Optimized Is More Than A Buzzword. It’s A Necessity.

By | Articles, Healthcare Marketing Strategies, Marketing Strategy, Medical Marketing, Medical Mobile Apps

The mindset a few years ago for website development was to consider how a digital property was going to look on a mobile device. As responsive design became a reality, the logic shifted to one focused on providing a quality mobile user experience . Now, with mobile usage far surpassing computer usage for initial searches, we have to have a mobile optimized mindset as we create content for healthcare professionals.

Read More
Interconnected marketing strategies for medical and healthcare industries

‘Sell To The Buyers’ Presented At Device Alliance Meeting

By | Articles, Healthcare Marketing Strategies, Medical Device Marketing, Medical Marketing

What if you could focus your marketing plans and messaging only on the people who were actually going to buy your product or service?” This was the question posed by Clay Wilemon, DevicePharm CEO & Chief Strategy Officer, to an enthusiastic audience in San Diego during the September Device Alliance meeting.

The reality is that using predictive analytics in market research is providing a more precise way of targeting, messaging, and selling to the customers who are actually going to buy your products.

Read More