On the morning of September 16th, DevicePharm welcomed dozens of Orange County early-stage medical technology executives as the host of an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. Designed to share key learnings from our experience in successfully launching over 400 medical brands, the program focused on common processes and strategies that apply when launching a new company, market, product, or therapy.
The 16th of September is quickly approaching and DevicePharm is excitedly preparing its Orange County office to host an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. This program is designed to share some of our experience in launching over 400 medical brands with the medical device community. During this presentation, we will discuss tips for how to launch a new company, a new product, and a new market or therapy.
The consumer electronics show (CES) is always an exciting event for the healthcare tech industry. Not only to see what cool new health-related gadgets are coming out but as an insight into where the trends are leading and what may be possible just over the horizon.
As you develop marketing plans for any medical device, be sure to utilize a multi-pronged approach that encompasses both traditional web-based elements and interactive social media components into your strategy.
It’s 11 pm on a Tuesday. A surgeon is at home reading a medical journal, and she’s intrigued by your ad for a new implantable device.