Category Archives: Marketing Strategy

Medical Brand Strategies and Research

Making Strategic & Brand Research More Actionable

Articles, Food For Thought, Healthcare Marketing Strategies, Marketing Strategy

Imagine looking at market research results and seeing that a large population of consumers wanted to pay a relatively low price for a new elective medical procedure. Just a few years ago, this would have been a cut-and-dry result leading to a lower price. However, using an advanced predictive analytics platform powered by Compellon, DevicePharm was able to dig deeper and determine that the actionable market was actually bigger with the higher price point.

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Delivering content to mobile devices - medical marketing strategies

Understanding the Options for Delivering Content to Mobile Devices

Articles, Food For Thought, Marketing Strategy, Medical Mobile Apps

Since mobile devices arose in the market, they have quickly evolved from a consumer luxury to a necessity, bringing a new set of challenges to business owners and content developers. A recent study conducted by Pew Research Center found that more than 90% of Americans own a cell phone and 63% of these mobile phone owners now use their phones to go online.1 With nearly two-thirds of the United States population using their phones to access the web, it is becoming essential for companies to understand how to cost-effectively deliver the best user experiences possible for multiple devices.

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iPhone and iPad apps for the medical and healthcare industries

Tech Search: Finding The Right Web & Mobile Media Mix

Articles, Food For Thought, Marketing Strategy, Medical Marketing, Medical Marketing & Media, Medical Mobile Apps

In the movie the Wizard of Oz, Dorothy famously exclaimed, “Lions, and tigers, and bears, oh my!” Today’s equivalent would be, “Apple, and Android, and Apps, oh my!”

At DevicePharm, we are having increasingly complex discussions with our clients about web and mobile media platforms. The lines between phones, tablets, and computers as well as apps, and app-like web solutions continue to blur. And the lines between perception and reality, in terms of what consumers are actually doing online, are in a constant state of flux. It makes Dorothy’s animal issue pale by comparison.

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DevicePharm OCTANe event - how to launch a medical device brand

“How to Successfully Launch a Medical Device Brand” – Key Processes and Strategies

Articles, Marketing Strategy, Medical Device Marketing

On the morning of September 16th, DevicePharm welcomed dozens of Orange County early-stage medical technology executives as the host of an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. Designed to share key learnings from our experience in successfully launching over 400 medical brands, the program focused on common processes and strategies that apply when launching a new company, market, product, or therapy.

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How to Launch A Medical Device Brand

DevicePharm hosts “How to Successfully Launch a Medical Device Brand” program with OCTANe

Marketing Strategy, Medical Device Marketing

The 16th of September is quickly approaching and DevicePharm is excitedly preparing its Orange County office to host an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. This program is designed to share some of our experience in launching over 400 medical brands with the medical device community. During this presentation, we will discuss tips for how to launch a new company, a new product, and a new market or therapy.

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Medical Marketing Agency in Minneapolis Minnesota

DevicePharm Opens New Office in Minnesota

Articles, Marketing Strategy, Medical Marketing

DevicePharm, a marketing strategy and integrated marketing solutions firm, is excited to announce the opening of our new office in the Minneapolis-St. Paul, MN market. With over 300 medical technology companies located in the Twin Cities – Rochester corridor, DevicePharm is ready to become a contributing member of one of the nation’s most dynamic medical technology communities.

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