Category

Marketing Strategy

OCTANe Conference - Medical Devices & Investor Forum

DevicePharm CEO Hosts Big Data Panel at 2016 Medical Device and Investor Forum

By Marketing Strategy, Medical Device Marketing, Medical Marketing

Big Data. The term is ubiquitous in our culture and its importance was validated by the attendance of over 500 people at the leadoff panel during the OCTANe 2016 Medical Device and Investor Forum. The panel, titled “Using Big Data To Improve Patient Outcomes and Reimbursement” was hosted by DevicePharm CEO, Clay Wilemon.

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DevicePharm - Medical Device Marketing through the eyes of your customers

Medical Device Marketing Through the Eyes of Your Customers

By Marketing Strategy, Medical Device Marketing, Medical Marketing

Every medical marketer wants to know one thing, “What are my customers thinking?”. On November 10, 2016, DevicePharm and Medical Alley will co-host an event designed to answer that very question. Titled ‘Medical Device Marketing Through the Eyes of Your Customers’, this event will feature a panel that includes surgeons, interventionalists, and hospital and practice executives from the Twin Cities area.

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Physician education app developers - DevicePharm

Mobile Optimized Is More Than A Buzzword. It’s A Necessity.

By Articles, Healthcare Marketing Strategies, Marketing Strategy, Medical Marketing, Medical Mobile Apps

The mindset a few years ago for website development was to consider how a digital property was going to look on a mobile device. As responsive design became a reality, the logic shifted to one focused on providing a quality mobile user experience . Now, with mobile usage far surpassing computer usage for initial searches, we have to have a mobile optimized mindset as we create content for healthcare professionals.

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Interconnected medical marketing strategies

Does Multi-Channel Marketing Matter?

By Articles, Marketing Strategy, Medical Marketing & Media, Pharma Marketing

A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?

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