Category

Healthcare Marketing Strategies

Physician education app developers - DevicePharm

Mobile Optimized Is More Than A Buzzword. It’s A Necessity.

By Articles, Healthcare Marketing Strategies, Marketing Strategy, Medical Marketing, Medical Mobile Apps

The mindset a few years ago for website development was to consider how a digital property was going to look on a mobile device. As responsive design became a reality, the logic shifted to one focused on providing a quality mobile user experience . Now, with mobile usage far surpassing computer usage for initial searches, we have to have a mobile optimized mindset as we create content for healthcare professionals.

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Interconnected marketing strategies for medical and healthcare industries

‘Sell To The Buyers’ Presented At Device Alliance Meeting

By Articles, Healthcare Marketing Strategies, Medical Device Marketing, Medical Marketing

What if you could focus your marketing plans and messaging only on the people who were actually going to buy your product or service?” This was the question posed by Clay Wilemon, DevicePharm CEO & Chief Strategy Officer, to an enthusiastic audience in San Diego during the September Device Alliance meeting.

The reality is that using predictive analytics in market research is providing a more precise way of targeting, messaging, and selling to the customers who are actually going to buy your products.

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Medical Brand Strategies and Research

Making Strategic & Brand Research More Actionable

By Articles, Food For Thought, Healthcare Marketing Strategies, Marketing Strategy

Imagine looking at market research results and seeing that a large population of consumers wanted to pay a relatively low price for a new elective medical procedure. Just a few years ago, this would have been a cut-and-dry result leading to a lower price. However, using an advanced predictive analytics platform powered by Compellon, DevicePharm was able to dig deeper and determine that the actionable market was actually bigger with the higher price point.

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