Category

Healthcare Marketing Strategies

Lifescience Alley - Clay Wilemon

Healthcare Reform Impact On Medical Marketers

By Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing, Pharma Marketing

Healthcare reform is changing the way that healthcare marketers think about everything from clinical trials to product launches. New payment models, new delivery models, and HEOR mandates are all creating major changes in marketing focus for medical device, biotech, pharmaceutical, and medical diagnostics companies.

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Provista Diagnostics - medical device brand launch

New Blood Test Accurately Detects the Presence or Absence of Breast Cancer

By Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing

At the 2015 San Antonio Breast Cancer Symposium, Provista introduced Videssa® Breast, a breakthrough that accurately detects the presence or absence of breast cancer with a protein-based blood test. Videssa® Breast provides clinicians, and their patients, with clinical confidence, clarity and peace-of-mind about what to do next when mammography is unclear – detecting the absence or presence of breast cancer by identifying early warning signals called biomarkers.

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