To support Abbot’s DTC initiative, we developed a new landing page about the Confirm Rx Insertable Cardiac Monitor (ICM) that includes information on the symptoms of an irregular heartbeat, Atrial Fibrillation, and how Confirm Rx could help confirm their diagnosis.
Much-anticipated breast cancer results from the prospective, randomized clinical study known as MINDACT were published in the August 24, 2016 edition of the New England Journal of Medicine. The MINDACT study evaluated the MammaPrint® 70-Gene Breast Cancer Recurrence Assay in 6,693 patients to determine its ability to help physicians identify which early-stage breast cancer patients would, and would not, likely benefit from chemotherapy.
Bausch + Lomb is an iconic brand with both consumers and eye care professionals. The company launched their new Bausch + Lomb Surgical corporate campaign at the 2015 ASCRS meeting in San Diego. This campaign reflects an expanded portfolio of differentiated technologies and services for ophthalmic surgeons.