Category

Biotech Marketing

Christine Horton in the Austin, TX office

DevicePharm Opens Austin, TX Office

By Articles, Biotech Marketing

On May 1, 2017, DevicePharm announced the opening of our new office in Austin, Texas. This office was developed to serve the growing medical technology industry in Austin, Houston, Dallas, and San Antonio.

Clay Wilemon, DevicePharm CEO and Chief Strategy Officer described the motivation for opening the Austin office, “Texas has over 700 medical device, biotech, diagnostics, and pharmaceutical companies.

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Lifescience Alley - Clay Wilemon

Healthcare Reform Impact On Medical Marketers

By Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing, Pharma Marketing

Healthcare reform is changing the way that healthcare marketers think about everything from clinical trials to product launches. New payment models, new delivery models, and HEOR mandates are all creating major changes in marketing focus for medical device, biotech, pharmaceutical, and medical diagnostics companies.

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Provista Diagnostics - medical device brand launch

New Blood Test Accurately Detects the Presence or Absence of Breast Cancer

By Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing

At the 2015 San Antonio Breast Cancer Symposium, Provista introduced Videssa® Breast, a breakthrough that accurately detects the presence or absence of breast cancer with a protein-based blood test. Videssa® Breast provides clinicians, and their patients, with clinical confidence, clarity and peace-of-mind about what to do next when mammography is unclear – detecting the absence or presence of breast cancer by identifying early warning signals called biomarkers.

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Alley

DevicePharm Becomes Sponsor of LifeScience Alley

By Biotech Marketing, Medical Marketing

On July 1st, 2014 we officially launched the Minneapolis / St. Paul office of DevicePharm. One of the first decisions we made after opening our doors was to participate in a sponsorship of LifeScience Alley. LifeScience Alley is a nonprofit trade association that supports Minnesota’s healthcare industry. The organization boasts more than 1400 members across the medical device, biotech and pharmaceutical industries. They primarily assist the local life science community with legislative issues, education and investment in the state.

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