All posts by Katherine Wiseman

Provista Diagnostics - medical device brand launch

New Blood Test Accurately Detects the Presence or Absence of Breast Cancer

Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing

At the 2015 San Antonio Breast Cancer Symposium, Provista introduced Videssa® Breast, a breakthrough that accurately detects the presence or absence of breast cancer with a protein-based blood test. Videssa® Breast provides clinicians, and their patients, with clinical confidence, clarity and peace-of-mind about what to do next when mammography is unclear – detecting the absence or presence of breast cancer by identifying early warning signals called biomarkers.

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ReShape Medical Sales Rep Training Materials

ReShape™ Medical Launches First Non-Surgical Weight Loss Procedure

Articles, Medical Device Marketing, Medical Marketing

Millions of Americans have considered weight loss surgery but made the decision that although they wanted significant weight loss, surgery was too big of a step for them. Now, with the U.S. FDA’s approval of the ReShape™ Integrated Dual Balloon System, a non-surgical weight loss procedure is available in the United States. It is called theReShape Procedure and is indicated for people with a BMI of 30 to 40.

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