Bausch + Lomb is an iconic brand with both consumers and eye care professionals. The company launched their new Bausch + Lomb Surgical corporate campaign at the 2015 ASCRS meeting in San Diego. This campaign reflects an expanded portfolio of differentiated technologies and services for ophthalmic surgeons.
Medical device and pharmaceutical companies spend billions of dollars each year trying to reach, educate, and influence physicians and surgeons. In the past, it was easy – just send a sales rep to the office, take lunch, and tell the physicians and staff about your product.
DevicePharm is honored to once again be named one of the Top 100 Medical Marketing Agencies by Medical Marketing & Media (MM&M). Each year, MM&M, a monthly business publication serving healthcare marketers, announces the top 100 medical marketing agencies based on estimated revenues.
There is a community of women leaders emerging in the field of ophthalmology that is becoming increasingly connected and collaborative. Ophthalmic Women Leaders (OWL) is a non-profit organization that is helping to facilitate this growth by focusing on developing women leaders in the opthalmic space to advance innovation and patient care. DevicePharm’s Vice President, Katherine Wiseman, serves as OWL’s Communications Committee Chair and has been critical in helping to define the organization’s renewed mission, vision, and values, and communications strategy moving into 2015.
DevicePharm’s CEO and Chief Strategy Officer, Clay Wilemon, was interviewed on the Greater MSP Business Show by host Cyndy Brucato regarding the recent expansion of the company to the Minneapolis-St.Paul area.
Medical device manufacturers typically spend the greatest part of their marketing budgets hiring, training and equipping their sales team. It’s a model that makes sense in most cases, since selling a physician, hospital or GPO is critical to building market share for most device manufacturers.
But what about the consumer; does he or she really care about your medical technology brand?
An interview with DevicePharm’s own CEO, Clay Wilemon, was featured in LifeScience Alley’s, Alley News, this month. Bringing his years of experience combined with knowledge of the industry, Wilemon shares valuable advice tailored toward companies looking to rebrand, start a marketing campaign, or launch a new product in today’s market.
On the morning of September 16th, DevicePharm welcomed dozens of Orange County early-stage medical technology executives as the host of an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. Designed to share key learnings from our experience in successfully launching over 400 medical brands, the program focused on common processes and strategies that apply when launching a new company, market, product, or therapy.
Orange County is a hotbed of innovation in aesthetics. From global leader Allergan to game-changing innovator Alphaeon, Orange County’s dynamic aesthetics and dermatology community will be on full display this Thursday, September 25 in Costa Mesa from 2:00 pm until 7:30 pm.
The 16th of September is quickly approaching and DevicePharm is excitedly preparing its Orange County office to host an OCTANe program titled, “How to Successfully Launch a Medical Device Brand”. This program is designed to share some of our experience in launching over 400 medical brands with the medical device community. During this presentation, we will discuss tips for how to launch a new company, a new product, and a new market or therapy.