All posts by DevicePharm

DevicePharm VP Christine Horton was a featured participant in a panel focused on leading and negotiating at “Women’s Executive Network Leadership Conference” sponsored by AdvaMed.

DevicePharm VP in Women’s Leadership Conference

Articles, Medical Device Marketing

On June 20, 2017, DevicePharm was represented with a featured group of business leaders in the “Women’s Executive Network Leadership Conference” sponsored by AdvaMed. The event, held in Boston, included an amazing group of medical device leaders. The attendance, which set a new event record, included participants ranging from large medical device organizations to emerging tech companies.

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Medical Device Marketing Through the Eyes of Your Customers

Marketing Strategy, Medical Device Marketing, Medical Marketing

Every medical marketer wants to know one thing, “What are my customers thinking?”. On November 10, 2016, DevicePharm and Medical Alley will co-host an event designed to answer that very question. Titled ‘Medical Device Marketing Through the Eyes of Your Customers’, this event will feature a panel that includes surgeons, interventionalists, and hospital and practice executives from the Twin Cities area.

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Gingerbread Houses Take Creativity Off The Charts


Each year we unleash the creative beast in the DevicePharm team in a no-holds-barred Gingerbread House contest. Art directors and accountants, writers and editors, animators and account executives; everybody gets to build the gingerbread house of their dreams. And, as the winning categories indicate, some of those dreams are sweet and others may be best classified as nightmares.

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Wiseman Involved in Ophthalmic Women’s Leaders Organizational Growth

Articles, Press

There is a community of women leaders emerging in the field of ophthalmology that is becoming increasingly connected and collaborative. Ophthalmic Women Leaders (OWL) is a non-profit organization that is helping to facilitate this growth by focusing on developing women leaders in the opthalmic space to advance innovation and patient care. DevicePharm’s Vice President, Katherine Wiseman, serves as OWL’s Communications Committee Chair and has been critical in helping to define the organization’s renewed mission, vision, and values, and communications strategy moving into 2015.

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