All Posts By

Clay Wilemon

Lifescience Alley - Clay Wilemon

Healthcare Reform Impact On Medical Marketers

By Articles, Biotech Marketing, Healthcare Marketing Strategies, Medical Marketing, Pharma Marketing

Healthcare reform is changing the way that healthcare marketers think about everything from clinical trials to product launches. New payment models, new delivery models, and HEOR mandates are all creating major changes in marketing focus for medical device, biotech, pharmaceutical, and medical diagnostics companies.

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Interconnected marketing strategies for medical and healthcare industries

‘Sell To The Buyers’ Presented At Device Alliance Meeting

By Articles, Healthcare Marketing Strategies, Medical Device Marketing, Medical Marketing

What if you could focus your marketing plans and messaging only on the people who were actually going to buy your product or service?” This was the question posed by Clay Wilemon, DevicePharm CEO & Chief Strategy Officer, to an enthusiastic audience in San Diego during the September Device Alliance meeting.

The reality is that using predictive analytics in market research is providing a more precise way of targeting, messaging, and selling to the customers who are actually going to buy your products.

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OCTANe OC Logo

DevicePharm Presents At OCTANe 2015 Ophthalmology Summit

By Articles, Awards, Healthcare Marketing Awards

The OCTANe Ophthalmology Summit is a unique convocation of ophthalmology executives, researchers, entrepreneurs, investors, physicians, and surgeons. Held each year in Orange County, CA, the global ophthalmic industry hub, this event provides an important opportunity for innovators to gather and share ideas about the growth and future of this important medical industry segment.

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Interconnected medical marketing strategies

Does Multi-Channel Marketing Matter?

By Articles, Marketing Strategy, Medical Marketing & Media, Pharma Marketing

A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?

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Medical Brand Strategies and Research

Making Strategic & Brand Research More Actionable

By Articles, Food For Thought, Healthcare Marketing Strategies, Marketing Strategy

Imagine looking at market research results and seeing that a large population of consumers wanted to pay a relatively low price for a new elective medical procedure. Just a few years ago, this would have been a cut-and-dry result leading to a lower price. However, using an advanced predictive analytics platform powered by Compellon, DevicePharm was able to dig deeper and determine that the actionable market was actually bigger with the higher price point.

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iPhone and iPad apps for the medical and healthcare industries

Tech Search: Finding The Right Web & Mobile Media Mix

By Articles, Food For Thought, Marketing Strategy, Medical Marketing, Medical Marketing & Media, Medical Mobile Apps

In the movie the Wizard of Oz, Dorothy famously exclaimed, “Lions, and tigers, and bears, oh my!” Today’s equivalent would be, “Apple, and Android, and Apps, oh my!”

At DevicePharm, we are having increasingly complex discussions with our clients about web and mobile media platforms. The lines between phones, tablets, and computers as well as apps, and app-like web solutions continue to blur. And the lines between perception and reality, in terms of what consumers are actually doing online, are in a constant state of flux. It makes Dorothy’s animal issue pale by comparison.

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