Marketing StrategyMedical Device Marketing

Developing a Winning Strategy

By March 2, 2018 May 18th, 2018 No Comments
Developing a Winning Medical Device Marketing Strategy
TMDA Event Equips Medical Device Companies For Success

The Texas Medical Device Alliance’s Quarterly Meeting in Austin, “Developing a Winning Strategy”, included thought-provoking and relevant industry topics to help medical device companies of all sizes grow and flourish. Attendees engaged the expert panel with questions centered on a new era of medical device marketing, one that leverages economic data and patient engagement while still staying focused on revenue generation. The attendees represented a balanced industry cross-section including private and public companies as well as emerging medical technology and large organizations.

DevicePharm was honored to participate in the event. Vice President and General Manager of the Minnesota and Texas offices, Christine Horton, contributed as a panelist. Christine shared a unique perspective on developing marketing strategies that consider industry trends that represent both big opportunities as well as threats for medical device marketers.

Texas Medical Device Association is doing great things to help medical device companies gain access to the resources they need to grow. You can stay connected at


Christine Horton
Vice President