U.S. Bank Stadium Venue Filled With Medical Marketers
DevicePharm co-sponsored, along with Medical Alley Association, an interactive panel titled “Medical Device Marketing Through the Eyes of Your Customers.” The event, held on November 10 at the new U.S. Bank Stadium in Minneapolis, was hosted by DevicePharm CEO, Clay Wilemon, and was an overwhelming success.
Attended by over 200 medical industry marketers, executives, and entrepreneurs, the event provided a fast-paced view about medical device marketing from the perspective of surgeons as well as hospital and practice executives. The panel included Cardiologist, Dr. Elizabeth Klodas; Urologist, Dr. Elizabeth Phillips; Orthopedic Surgeon, Dr. John Sherman; Hospital Executive, Mr. Joe Schindler, and Health System Executive, Mr. Adam Berry.
The panel provided several key learnings about reaching and communicating with physicians and healthcare executives. Discussion topics included the continuing dilemma of paper versus digital communication, how and when to reach physicians, what economic decision makers really want to know, and what made certain very successful medical device marketing campaigns work.
DevicePharm Vice President, Christine Horton, based in DevicePharm’s Minneapolis office said, “This event provided medical marketers with a lot of practical insights into what surgeons and healthcare executives actually think about the way we market to them and the information they need from us to do their jobs well. We are already planning another event for 2017 to continue the dialogue and help medical marketers meet their customer needs.”