Medical marketing firm announces expansion of Minneapolis leadership team
Irvine, CA and Minneapolis, MN (August 10, 2016) – DevicePharm, a marketing strategy and integrated marketing communications firm serving medical device, biotech, diagnostics, and pharmaceutical companies, announced today that Christine Horton has joined the firm as Vice President. She will be based in the firm’s rapidly growing Minneapolis office and will serve as a member of the leadership team.
Christine brings over 20 years of success in the medical technology industry including roles as CEO, Chief Commercial Officer, and VP of Marketing in both early stage and growth-oriented medical device, diagnostics, and pharmaceutical companies. She has launched numerous medical technology brands in the United States and markets around the world. These launches include products in the spine, cardiovascular, diagnostics, and pharmaceutical categories.
Ms. Horton has been recognized for her work as both an innovator and leader. She was named as one of the “Women to Watch in Business” by the Minneapolis/St. Paul Business Journal and she is a past winner of the Minnesota Cup. In addition, Christine has earned a Tekne Innovation Award for medical innovation. She has been named on many medical technology patents and has been a regular guest lecturer with medical device students at the University of Minnesota’s Carlson School of Management.
Clay Wilemon, CEO and Chief Strategy Officer at DevicePharm said, “Christine fits our profile of providing our clients with access to strategic and tactical marketing experts that have actually been in the field developing brands, launching products, managing portfolios, and addressing the myriad of critical success factors that our clients face every day. In addition, Christine is very familiar with the unique needs of our Minnesota-based clients. We are delighted to have Christine and her abundance of experience and talent on our team.”
Since 2002, DevicePharm, has served over 100 medical device, biotech, diagnostics, and pharmaceutical companies in the United States and around the world. Our team has launched over 500 new healthcare brands and worked on hundreds of others. The agency has been recognized with dozens of awards for marketing strategy, marketing campaign effectiveness, digital and interactive media, medical advertising, direct-to-consumer advertising, and creative brand development. In 2016, we were once again recognized in Medical Marketing and Media’s Top Agencies edition. For more information, please visit www.DevicePharm.com.
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