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Update: Building iPad Apps in Flash
This is an update to my previous June 1st blog entry. Adobe has made huge improvements to Flash and its mobile publishing capabilities. For those who think that Flash is on its way out, I have some bad news: not only is it still in the fight for mobile development, it's now ...continue reading
Mobile Sales Tools for Medical Marketing
A few years ago, equipping your medical sales team was easy. Well, not easy, but not as complex as it is now. You made some brochures, built some web properties, created laptop content—and you were ready to roll. Then, the iPad came along. J.P. Morgan estimates that Apple will have ...continue reading
Which Distribution Model is Right for my Mobile App?
At DevicePharm, we help our clients strategize, develop, and distribute mobile applications for their medical marketing needs. These applications are often positioned for different audience groups depending on their purpose. So the question often is: Which distribution model is right for my mobile app? The answer depends on a number of ...continue reading
DevicePharm Takes Top International Marketing Effectiveness Award: 2011 Summit MEA
DevicePharm is a Silver winner in the 2011 Summit Marketing Effectiveness Award competition for their work with Thoratec Corporation. The award was granted for the VAD Paradigm campaign (www.vadparadigm.com) and was chosen from among 604 entries in its category. The Summit International Marketing Effectiveness Award entries are judged based on the ...continue reading
The Importance of Creating Relevant Brands
There is one thing that startup medical technology CEOs and established medical device company product managers have in common: the need to develop strong brands. The iPad-kind-of-strong brand that goes from good idea to cultural phenomenon seemingly overnight. So what gives a brand this kind of strength? In their book ...continue reading
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Recent News and Articles
- March 21, 2012
What Are Physicians Doing and Not Doing With Social Media? - March 15, 2012
Smart Fact: Third Largest Nation in the World - March 12, 2012
6 Billion Points of Care: Cell Phones Are Changing Healthcare Dynamics - October 27, 2011
Smart Fact - October 27, 2011
The 11 pm Marketing Test:
The Importance of Maintaining Persuasive Momentum
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