Campaign Overview

A new hepatic surgery indication for the TachoSil® fibrin sealant patch was an opportunity to energize the brand with a new campaign and messaging. Baxter was looking for a fresh look that married it’s benefit as a “biologic” hemostat with the ease of use as a patch, while providing a unifying concept that could be used in multiple surgical specialties.

Product Launch

The campaign included print, digital and tradeshow promotion. Unique typography and graphic elements combine with three-dimensional illustrations of the product to effectively deliver key brand messages.

Sales Materials

Effective and informative sales materials deliver messaging in a straightforward, yet impactful way, while creating visual distinction for TachoSil® within the Baxter hemostatis and sealing portfolio.

Website

The TachoSil® website serves as a primary educational channel to drive awareness to surgeons and ultimately drive leads. The site features comprehensive educational content, clinical data, and packaging/ordering information.

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