Tenex Health

The Tenex Health™ brand was developed to break out of the traditional medical device mold and position the company as a “human performance” brand. This is consistent with the company’s focus on the FAST™ procedure and the benefits of a fast return to maximum activity levels and peak physical performance.

MP Biomedicals

The MP Biomedicals brand reflects the company’s desire to connect with young laboratory scientists. This bold, confident, and somewhat irreverent tone creates an emotional connection with a global audience that was being bombarded with sterile, machine-of-the-day marketing.

Abbott Molecular Plex ID

The PlexID™ system is a highly complex device that identifies pathogens of unknown origin. Due to its complexity, simplicity was key in its position and messaging, ultimately asking the audience to consider a fundamentally different question in their daily work position.

SenoRx StarchMark

The benefit of the StarchMark™ product is the peace of mind it brings to doctors who perform breast biopsies. Sudden bleeding is an infrequent but significant complication when it occurs—like a thunderstorm on an otherwise clear day. Imagery and copy support this brand position as a must-have in cases when the unexpected occurs.

Tenex Health iPad App

The Tenex Health iPad app was designed and developed to help sales teams make connections with doctors and healthcare professionals. Combining dynamic design elements and impactful imagery from its companion brochure with surgical, testimonial, and promotional videos, this powerful mobile sales tool provides more than just clinical data. This app was designed to engage the audience, and provide the sales rep with a wealth of content.

One salient feature is the customer relationship management, or CRM tool, that doctors can utilize to request a number of additional resources. The tool automatically sends, receives, and responds with the requested materials. A powerful interactive sales tool—all at your fingertips.

MyCataractSolution.com

This award-winning website is an informational online resource that serves also to drive patients to participating doctors specially trained in implanting premium lenses. MyCataractSolution.com utilizes a trusted host to create a warm and inviting, learning environment. The site provides animation-rich, patient-friendly education videos, as well as detailed illustrations and copy.

This website was part of a multifaceted program was designed to grow share for the TECNIS Multifocal IOL in the cataract and presbyopia markets by utilizing industry-leading online sources, such as RealAge and Everyday Health, as well as search engines to create brand awareness. MyCataractSolution.com was a MM&M Awards website of the year finalist.

MindFrameInc.com

The MindFrameInc.com site utilizes high-energy motion graphics and animation that exemplifies the next-generation stroke therapy devices that restore flow at the speed of life.

This simple, easy-to-navigate website engages readers by accurately depicting blood clot capture and blood flow restoration for brain aneurysms. The website reinforces MindFrame’s out-of-the-box technology with its recognizable company and product logos, elegant branding, and impactful illustrations, and is part of a launch campaign that includes an electronic sales brochure, iPad app, and customer relationship management or CRM tool.

AMO Interactive Exhibit

The AMO tradeshow integrated interactive media experience was designed to draw in potential customers and lead them through the selling stages of interest, awareness, and education. The booth was organized into four distinct zones to achieve this objective. The exhibit provides potential customers with technical information as well as the full breadth of AMO product and service offerings that maximize cross-selling opportunities.

Based on the concept, integrated design, and effectiveness, the AMO tradeshow experience was recently recognized with a Summit International Award.

TECNIS Multifocal IOL

The TECNIS® Multifocal IOL allows older patients to see near, intermediate, and far and in all lighting conditions. The messaging and imagery built into this brand are designed to communicate the product benefits through a lifestyle promise.

CameronHealth.com

The Cameron Health S-ICD® is the first defibrillator device designed to protect the heart from sudden cardiac arrest without requiring physicians to place transvenous leads (electrodes) inside the heart and vessels. This site is designed to educate patients about this new therapy option before or after they see their physicians.

HeartHope.com

This website is part of a multiyear educational effort to make patients and families aware of their options for treating advanced heart failure. This balanced and informative site provide patients and their families with a supportive resource for information and a connection to leading heart centers that offer a full range of advanced heart failure therapy options.

ReZoom Gary Player

Gary Player, World Class Golf Hall of Fame member and presbyopia patient, was the ideal spokesperson for this practice marketing campaign to promote presbyopia-correcting lenses to patients with active lifestyles, and to their doctors.

This comprehensive multimedia campaign leveraged Player’s successful use of the product through a range of multimedia that included promotional tactics for both in-office and community awareness, resulting in an increase in 25 share points within 24 months of the campaign launch.

VAD Paradigm

Ventricular assist device (VAD) therapy crossed some major safety and efficacy thresholds with the advent of HeartMate II. As the data emerged, physicians were often unaware of it if they were not in attendance at one of the major conferences. The VAD Paradigm program was developed to make physicians aware of emerging data through a series of peer-to-peer presentations.

Tisseel E-Detail

This interactive application was created to help sales reps quickly and easily relay to surgeons, the application of the Tisseel fibrin sealant, in the treatment of a variety of hernia types and with a range of procedure techniques. With numerous procedure types, the sales force found this product challenging to explain and demonstrate. This tool provided an answer, highlighting the benefits of the product by utilizing a combination of animation, surgical videos, and actual demonstrations.

Through an interactive experience, surgeons are exposed to compelling and memorable information. Its success led to the creation of cardiovascular and general surgery versions.

iForum

This password-protected site was designed as an exclusive informational and networking venue for leading-edge eye surgeons involved in the early use of a new technology for the treatment of glaucoma. Surgeons could upload surgical videos and quickly share information to accelerate the learning curve around a new therapy.

Edwards Roadmap

Colorful roadmap imagery was utilized in these sales training materials to communicate the year’s strategy. Specific tactical actions were communicated in the form of a shared adventure that would lead the team from point A to their goal at point B.

Thoratec PFS

The Thoratec® Partnership for Success program was developed to equip a specialty sales force to educate cardiologists and hospitals about the emerging proof of the efficacy of ventricular assist devices (VADs) for the treatment of advanced heart failure patients. Through this program, physicians were connected with major heart centers that performed VAD procedures for additional education and training, and community hospitals were educated on the development of VAD programs for their centers.

Floseal Launch In A Box

The Floseal® Launch in a Box sales team education training program gave regional marketers and sales reps access to a library of product resources and features, as well as quick tips on how to prepare for conversations with specific specialists and address their unique needs when using Floseal.