On June 6, 2017, DevicePharm was honored to make the opening presentation at the 2017 Spring BioBash in Austin, Texas. The presentation was titled, “So You’re Going To Launch”. It was presented to provide a guide for med-tech executives, marketers, and entrepreneurs who are launching new products, companies, and markets.
Category Archives: Pharma Marketing
A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?
Pharma marketing is a crowded business… With hordes of hungry reps offering a bewildering variety of products to docs who are ever-harder to reach, pharmaceutical marketing strategies quickly bear fruit or perish.
When is a brochure favored over a free sample? In the case of pharmaceutical marketing, doctors have increasingly less time to meet with sales representatives, so information about a drug rather than the drug itself seems to be the current preference.