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OCTANe To Host OC’s First Ophthalmology Technology Summit
If your business is connected—in any way—to the dynamic “Ophthalmology Epicenter” that Orange County has become, you’ve come to the right blog. Because we have all the 411 on a stellar, must-attend, new industry event. Orange County’s first Ophthalmology Technology Summit will be held on June 18th at The Pacific Club in ...continue reading
Good Work Begets More Work
There is an old adage that says “good work” begets “more work”. I never really thought this was true until recently. The fact is, doing good work, or great work, is the result of having a great client. One who allows you creative freedom, but keeps you on message. One who makes logical ...continue reading
Here’s to your mHealth. Today and tomorrow.
Don’t look now, but while we were all busy upgrading our smartphones and downloading slick new apps on our tablets, significant aspects of “healthcare as we know it” were also going seriously mobile (mHealth). In fact, according to most industry analysts, we are already well into a full-scale mobile healthcare revolution. The ...continue reading
“Here Good Idea, Here Boy!”
Lately, there have been quite a few articles written about the lack of good ideas in our industry. Most of them focus on our industry’s current dependence on technology to get a message across at the expense of a strong idea or concept. As a Creative Director of some experience, I’m not ...continue reading
Follow The Money. DTC’s Shift To Digital Media.
Direct To Consumer (DTC) medical media spending is going through a shift of epic proportions. Traditional pharmaceutical DTC spending (TV, radio, print, outdoor) in 2012 is down to $4.1 billion from a peak of over $6 billion five years earlier. But, while traditional media spending is declining among pharmaceutical advertisers, spending ...continue reading
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Recent News and Articles
- May 17, 2013
OCTANe To Host OC’s First Ophthalmology Technology Summit - May 17, 2013
Good Work Begets More Work - May 13, 2013
Here’s to your mHealth. Today and tomorrow. - May 3, 2013
“Here Good Idea, Here Boy!” - April 8, 2013
Follow The Money. DTC’s Shift To Digital Media.
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