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The Adventures of Chuck Brick and His Not-so-amazing Product Launch
Launch minus 30 seconds. Everything is go. Chuck Brick leans against the upper platform railing in mission control and stares proudly at the launch vehicle sitting on the pad. His client’s new brand sits snugly in its payload compartment, ready to be delivered. Chuck and his team have spent thousands of ...continue reading
Remember to Use the Buddy System
Wikipedia defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers”—a very clinical definition that refers only to the company employing the brand and not to the company’s market. Practically, a brand has always been ...continue reading
Getting Soaked on the Internet
You’re taking a nice afternoon stroll down your favorite street. The sun is shining, and your face is pleasantly warm. Suddenly, a single raindrop hits your cheek. It’s cold and wet, and you register the contrast immediately. Not only do you notice the drop, but from its interruption, you infer that ...continue reading
Arguing Your Way to Effective Marketing Design
If you’re familiar with the sketch comedy show Monty Python’s Flying Circus, you’re not only okay in my book, but are probably also familiar with “The Argument Sketch”—six minutes of pure Python that, 39 years later, is still being acted out by comedy enthusiasts, drunken college students, and um…creative directors. If you ...continue reading
The Hitchhiker’s Guide to the Sales Pitch
Anyone familiar with The Hitchhiker’s Guide to the Galaxy, and subsequent novels by Douglas Adams, will be familiar with the main character, Arthur Dent (an Earthling) and his somewhat unwitting companion, Ford Prefect (not an Earthling). In the story, Ford explains to Arthur that no respectable interstellar traveler should ever ...continue reading
Some Quick Thoughts on the Quick Response Code
Quick, what lowly cousin of the barcode started its career helping to inventory automobile parts and is now trying to make it big in marketing and advertising? If you answered The QR Code, you’re right. Originally designed by Denso Wave of Toyota to allow for quick vehicle parts tracking ...continue reading
Crowd Design
When I began my career in advertising and marketing design (back in the late 1800s), there were a few days each month that my fellow designers and I looked forward to over almost any other day—the day the design mags arrived: Print, Communication Arts, Archive. Full of articles containing industry news ...continue reading
Ken Camastro
Recent Posts by Ken
- September 6, 2011
The Adventures of Chuck Brick and His Not-so-amazing Product Launch - August 11, 2011
Remember to Use the Buddy System - July 27, 2011
Getting Soaked on the Internet - July 11, 2011
Arguing Your Way to Effective Marketing Design - May 25, 2011
The Hitchhiker’s Guide to the Sales Pitch
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