All posts by Jon Hermie

Amber Chao

Amber Chao Promoted to Vice President, Group Account Director

Press

DevicePharm is pleased to announce Amber Chao’s promotion to Vice President, Group Account Director at DevicePharm. Amber has lead teams that have helped DevicePharm clients successfully launch dozens of market-leading and innovative brands around the globe. She has earned the respect of both clients and colleagues.

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OCTANe

Harbor MedTech Wins OCTANe LaunchPad Award

Awards, Medical Marketing

DevicePharm, along with six other Orange County professional services firms, co-sponsored the 2016 OCTANe LaunchPad ‘Company Of The Year’ award. The LaunchPad Program gave nine early-stage companies the opportunity to present to a panel of investors with the chance to receive a bundle of professional services ranging from brand development to intellectual property, reimbursement, and financial services.

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shutterstock_292351844

Mobile Optimized Is More Than A Buzzword. It’s A Necessity.

Articles, Healthcare Marketing Strategies, Marketing Strategy, Medical Marketing, Medical Mobile Apps

The mindset a few years ago for website development was to consider how a digital property was going to look on a mobile device. As responsive design became a reality, the logic shifted to one focused on providing a quality mobile user experience . Now, with mobile usage far surpassing computer usage for initial searches, we have to have a mobile optimized mindset as we create content for healthcare professionals.

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Differentiation is the act of identifying and designing a set of meaningful differences to distinguish your offering from the competitions

What’s the Difference?

Articles

Simple question. Not so easy to answer. Especially when you’re marketing advanced medical technologies whose features and benefits need to be put into MD language, not R&D language.

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