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OCTANe To Host OC’s First Ophthalmology Technology Summit
If your business is connected—in any way—to the dynamic “Ophthalmology Epicenter” that Orange County has become, you’ve come to the right blog. Because we have all the 411 on a stellar, must-attend, new industry event. Orange County’s first Ophthalmology Technology Summit will be held on June 18th at The Pacific Club in ...continue reading
The ABCs of Successful Biotech Marketing Strategies
For a biotech company seeking to successfully launch and market a new product, especially for a company that has focused all its hopes and resources on a single new product, the stakes are very high indeed. Success may mean wealth and professional recognition for principals and key staff members, as well ...continue reading
Winning Pharmaceutical Marketing Strategies: Technology Helps Sell People, Not Just Products
Pharma marketing is a crowded business... With hordes of hungry reps offering a bewildering variety of products to docs who are ever-harder to reach, pharmaceutical marketing strategies quickly bear fruit or perish. To be successful, pharmaceutical companies must walk a fine line in selling existing and new medications without alienating the ...continue reading
DevicePharm Healthcare Marketing Strategies
DevicePharm structures its healthcare marketing strategies to ensure that our medical provider clients remain at the forefront of an industry that is rapidly embracing an array of social and interactive media. Our integrated approach to healthcare marketing for clients throughout Southern California involves implementing the latest techniques and tactics to provide optimized, ...continue reading
How To Make Your Medical Device Marketing Efforts More Successful
As you develop marketing plans for any medical device, be sure to utilize a multi-pronged approach that encompasses both traditional web-based elements and interactive social media components into your strategy. Making these digital touch-points an integral part of your advertising efforts can: Improve direct interactions with your target audience. Enhance customer ...continue reading
Featured Case Study: AMO Interactive Exhibit
The AMO tradeshow integrated interactive media experience was designed by DevicePharm to draw in potential customers and lead them through the selling stages of interest, awareness, and education. The booth was organized into four distinct zones to achieve this objective. The outer perimeter that houses the zone 1 video created maximum awareness ...continue reading
Featured Case Study: MindFrame
DevicePharm designed and built this website for MindFrame Inc., it utilizes high-energy motion graphics and animation that exemplifies the next-generation stroke therapy devices that restore flow at the speed of life. This simple, easy-to-navigate website engages readers by accurately depicting blood clot capture and blood flow restoration for brain aneurysms. ...continue reading
Featured Case Study: ReZoom Gary Player
Gary Player, World Class Golf Hall of Fame member and presbyopia patient, was the ideal spokesperson for this practice marketing campaign to promote presbyopia-correcting lenses to patients with active lifestyles, and to their doctors. This comprehensive multimedia campaign by DevicePharm leveraged Player’s successful use of the product through a range of ...continue reading
DevicePharm Awarded a 2012 Summit MEA Award For Tenex Health Client
Irvine, CA, September 00, 2012 — DevicePharm, ranked among the top 100 medical marketing agencies in the nation by MM&M, has won a 2012 Summit Marketing Effectiveness Award (MEA) from Summit International Awards for work done on behalf of their Tenex Health client. Known for their stringent, results-oriented criteria, the judges of ...continue reading
5 Things to Ask Before Choosing a Healthcare Marketing Agency
If you are launching a product, rebranding, or just starting out in the market, you may decide to hire a medical marketing and advertising agency to work with or in place of an in-house marketing team. Here are 5 questions that can serve as a guide to help you choose your ...continue reading
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Recent Posts by DevicePharm
- May 17, 2013
OCTANe To Host OC’s First Ophthalmology Technology Summit - March 20, 2013
The ABCs of Successful Biotech Marketing Strategies - February 14, 2013
Winning Pharmaceutical Marketing Strategies: Technology Helps Sell People, Not Just Products - December 3, 2012
DevicePharm Healthcare Marketing Strategies - December 1, 2012
How To Make Your Medical Device Marketing Efforts More Successful
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