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Smart Fact
$6 billion + $12 billion = Big changes in healthcare delivery Information Week reported that the telehealth market will hit $6.28 billion by 2020. In addition, presentations at a recent investor conference projected that the point-of-care molecular diagnostics market would reach $12 billion in revenue by 2017, which is fueled by cost-effective ...continue reading
The 11 pm Marketing Test:
The Importance of Maintaining Persuasive Momentum
It’s 11 pm on a Tuesday. A surgeon is at home reading a medical journal, and she’s intrigued by your ad for a new implantable device. During her only free time of the day, she goes to the website featured in your advertisement. Now what? At this moment, marketing shifts from ...continue reading
The Importance of Creating Relevant Brands
There is one thing that startup medical technology CEOs and established medical device company product managers have in common: the need to develop strong brands. The iPad-kind-of-strong brand that goes from good idea to cultural phenomenon seemingly overnight. So what gives a brand this kind of strength? In their book ...continue reading
Smart Fact
In a 2010 study of 5,000 respondents, researchers at Kantar Media found that 77% of recently diagnosed patients go online first for health information. By comparison, 81% of those surveyed consult a healthcare professional for information. Simply stated, the majority of people now consult both a website and a ...continue reading
When Words Don’t Work…and Then They Work Better
The great thing about being in the business of marketing healthcare technologies is that you get to communicate information that helps people live healthier and more satisfying lives. But every once in a while, a product comes along that is so wonderful—making the lives of the sickest among us so much ...continue reading
Invasion of the Zombie Brands
Zombies, it seems, are back in style. Hollywood is once again making movies with all sorts of soulless bodies chasing unsuspecting humans all over the world. Not unlike the movies, there are millions of zombie brands chasing unsuspecting consumers. What is a zombie brand, you ask? A zombie brand is a ...continue reading
Valuable DTC Marketing Lessons Learned At Basketball Camp
“Why do you need to dribble? It would be faster to run with the ball.” This statement from a six-year-old stopped me in my tracks as I was teaching the fundamentals of dribbling to 60 elementary-age kids at my annual basketball camp. It was a great question! If you don’t know anything ...continue reading
Mobile Media to Increase 406% by 2015
U.S. mobile advertising spending is projected to increase 406% from $790 million in 2010 to $4 billion in 2015 according to a forecast released on June 23rd from BIA/Kelsey. The vast majority of that increase will be in local mobile advertising spending, which was predicted to increase 600% from ...continue reading
It’s All Rock-n-roll to Me
I had the opportunity to moderate a digital media conference at the Southern California Biomedical Council meeting last week. Something occurred to me as some very bright people presented how digital media was being used to connect with internal and external audiences—digital media is just media. With that revelation, you ...continue reading
Click-through Direct Response Now Available on Your Sofa
“I know that I generated millions of ad impressions, and I saw my web traffic increase, but I don’t have quantitative data that connects my advertising to direct response.” This has been the mantra of every medical marketer running a DTC campaign in the past decade. Now, that paradigm is changing—rapidly. ...continue reading
Clay Wilemon
Recent Posts by Clay
- October 27, 2011
Smart Fact - October 27, 2011
The 11 pm Marketing Test:
The Importance of Maintaining Persuasive Momentum - September 7, 2011
The Importance of Creating Relevant Brands - September 5, 2011
Smart Fact - August 16, 2011
When Words Don’t Work…and Then They Work Better
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