Older Posts by Clay
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Here’s to your mHealth. Today and tomorrow.
Don’t look now, but while we were all busy upgrading our smartphones and downloading slick new apps on our tablets, significant aspects of “healthcare as we know it” were also going seriously mobile (mHealth). In fact, according to most industry analysts, we are already well into a full-scale mobile healthcare revolution. The ...continue reading
Follow The Money. DTC’s Shift To Digital Media.
Direct To Consumer (DTC) medical media spending is going through a shift of epic proportions. Traditional pharmaceutical DTC spending (TV, radio, print, outdoor) in 2012 is down to $4.1 billion from a peak of over $6 billion five years earlier. But, while traditional media spending is declining among pharmaceutical advertisers, spending ...continue reading
What Can We Do To S.A.V.E. Medical Marketing?
In a recent Harvard Business Review article, Richard Ettenson and his co-authors proposed rethinking the 4 P’s of marketing (product, place, price, and promotion) to meet the needs of the current B2B environment. The solution proposed following a five-year global study was not to scrap the 4 P’s altogether, but ...continue reading
Gavin Herbert Eye Institute Celebrates Milestone and Sets Example for Community Cooperation
It’s not often that physicians, surgeons, researchers, academicians, nurses, patients, community leaders, and medical industry executives can all gather together to celebrate a common cause. Thankfully, in Orange County, this occurs frequently. On July 24, 2012, the Gavin Herbert Eye Institute at the University of California, Irvine held a topping ...continue reading
What Are Physicians Doing and Not Doing With Social Media?
A 100-physician study conducted by inCrowd in June 2011 showed that 36% of the doctors polled do not use ANY social media. Before you get too excited and invest your marketing budget in reaching the other two-thirds who are social media animals, let’s take a closer look. Of those surveyed, 52% ...continue reading
Smart Fact: Third Largest Nation in the World
What is the third largest nation in the world? If you guessed the United States, you’re close—it’s Facebook. Nestled right between India at 1.2 billion people and the United States at 313 million, the nation of Facebook has 651 million active users. Of all Facebook users, 70% live outside the United States. And ...continue reading
6 Billion Points of Care: Cell Phones Are Changing Healthcare Dynamics
At a recent BioNJ conference in Princeton, New Jersey, Steve Burrill, CEO of Burrill & Company, observed that there were now over 6 billion cell phones in use around the world. Many of these are smart phones that can now track pharmaceutical compliance or transmit electrophysiological data. In fact, Burrill noted ...continue reading
Smart Fact
$6 billion + $12 billion = Big changes in healthcare delivery Information Week reported that the telehealth market will hit $6.28 billion by 2020. In addition, presentations at a recent investor conference projected that the point-of-care molecular diagnostics market would reach $12 billion in revenue by 2017, which is fueled by cost-effective ...continue reading
The 11 pm Marketing Test:
The Importance of Maintaining Persuasive Momentum
It’s 11 pm on a Tuesday. A surgeon is at home reading a medical journal, and she’s intrigued by your ad for a new implantable device. During her only free time of the day, she goes to the website featured in your advertisement. Now what? At this moment, marketing shifts from ...continue reading
The Importance of Creating Relevant Brands
There is one thing that startup medical technology CEOs and established medical device company product managers have in common: the need to develop strong brands. The iPad-kind-of-strong brand that goes from good idea to cultural phenomenon seemingly overnight. So what gives a brand this kind of strength? In their book ...continue reading
Clay Wilemon
Recent Posts by Clay
- May 13, 2013
Here’s to your mHealth. Today and tomorrow. - April 8, 2013
Follow The Money. DTC’s Shift To Digital Media. - February 4, 2013
What Can We Do To S.A.V.E. Medical Marketing? - October 15, 2012
Gavin Herbert Eye Institute Celebrates Milestone and Sets Example for Community Cooperation - July 9, 2012
What Are Physicians Doing and Not Doing With Social Media?
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