Older Posts by Clay
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What Are Physicians Doing and Not Doing With Social Media?
A 100-physician study conducted by inCrowd in June 2011 showed that 36% of the doctors polled do not use ANY social media. Before you get too excited and invest your marketing budget in reaching the other two-thirds who are social media animals, let’s take a closer look. Of those surveyed, 52% ...continue reading
Smart Fact: Third Largest Nation in the World
What is the third largest nation in the world? If you guessed the United States, you’re close—it’s Facebook. Nestled right between India at 1.2 billion people and the United States at 313 million, the nation of Facebook has 651 million active users. Of all Facebook users, 70% live outside the United States. And ...continue reading
6 Billion Points of Care: Cell Phones Are Changing Healthcare Dynamics
At a recent BioNJ conference in Princeton, New Jersey, Steve Burrill, CEO of Burrill & Company, observed that there were now over 6 billion cell phones in use around the world. Many of these are smart phones that can now track pharmaceutical compliance or transmit electrophysiological data. In fact, Burrill noted ...continue reading
Smart Fact
$6 billion + $12 billion = Big changes in healthcare delivery Information Week reported that the telehealth market will hit $6.28 billion by 2020. In addition, presentations at a recent investor conference projected that the point-of-care molecular diagnostics market would reach $12 billion in revenue by 2017, which is fueled by cost-effective ...continue reading
The 11 pm Marketing Test:
The Importance of Maintaining Persuasive Momentum
It’s 11 pm on a Tuesday. A surgeon is at home reading a medical journal, and she’s intrigued by your ad for a new implantable device. During her only free time of the day, she goes to the website featured in your advertisement. Now what? At this moment, marketing shifts from ...continue reading
The Importance of Creating Relevant Brands
There is one thing that startup medical technology CEOs and established medical device company product managers have in common: the need to develop strong brands. The iPad-kind-of-strong brand that goes from good idea to cultural phenomenon seemingly overnight. So what gives a brand this kind of strength? In their book ...continue reading
Smart Fact
In a 2010 study of 5,000 respondents, researchers at Kantar Media found that 77% of recently diagnosed patients go online first for health information. By comparison, 81% of those surveyed consult a healthcare professional for information. Simply stated, the majority of people now consult both a website and a ...continue reading
When Words Don’t Work…and Then They Work Better
The great thing about being in the business of marketing healthcare technologies is that you get to communicate information that helps people live healthier and more satisfying lives. But every once in a while, a product comes along that is so wonderful—making the lives of the sickest among us so much ...continue reading
Invasion of the Zombie Brands
Zombies, it seems, are back in style. Hollywood is once again making movies with all sorts of soulless bodies chasing unsuspecting humans all over the world. Not unlike the movies, there are millions of zombie brands chasing unsuspecting consumers. What is a zombie brand, you ask? A zombie brand is a ...continue reading
Valuable DTC Marketing Lessons Learned At Basketball Camp
“Why do you need to dribble? It would be faster to run with the ball.” This statement from a six-year-old stopped me in my tracks as I was teaching the fundamentals of dribbling to 60 elementary-age kids at my annual basketball camp. It was a great question! If you don’t know anything ...continue reading
Clay Wilemon
Recent Posts by Clay
- March 21, 2012
What Are Physicians Doing and Not Doing With Social Media? - March 15, 2012
Smart Fact: Third Largest Nation in the World - March 12, 2012
6 Billion Points of Care: Cell Phones Are Changing Healthcare Dynamics - October 27, 2011
Smart Fact - October 27, 2011
The 11 pm Marketing Test:
The Importance of Maintaining Persuasive Momentum
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