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Marketing Strategy.
Integrated Marketing Solutions.

DevicePharm provides marketing strategy and integrated marketing solutions for organizations serving medical professionals and healthcare consumers. Our commitment is to help our clients – medical device, biotech, and life science companies – navigate From Opportunity To Success™.

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Healthcare Reform Impact On Medical Marketers

| Articles, Medical Marketing | No Comments

Healthcare reform is changing the way that healthcare marketers think about everything from clinical trials to product launches. New payment models, new delivery models, and HEOR mandates are all creating major changes in marketing focus for medical device, biotech, pharmaceutical, and medical diagnostics companies.

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New Blood Test Accurately Detects the Presence or Absence of Breast Cancer

| Articles, Healthcare Marketing Strategies, Medical Marketing | No Comments

At the 2015 San Antonio Breast Cancer Symposium, Provista introduced Videssa® Breast, a breakthrough that accurately detects the presence or absence of breast cancer with a protein-based blood test. Videssa® Breast provides clinicians, and their patients, with clinical confidence, clarity and peace-of-mind about what to do next when mammography is unclear – detecting the absence or presence of breast cancer by identifying early warning signals called biomarkers.

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Gingerbread Houses Take Creativity Off The Charts

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Each year we unleash the creative beast in the DevicePharm team in a no-holds-barred Gingerbread House contest. Art directors and accountants, writers and editors, animators and account executives; everybody gets to build the gingerbread house of their dreams. And, as the winning categories indicate, some of those dreams are sweet and others may be best classified as nightmares.

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OCTANe Unveils Brand Refresh At 2015 Medical Device & Investor Forum

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OCTANe launched the 10th annual Medical Device & Investor Forum on November 2, 2015 at the Hotel Irvine by introducing an expanded vision for Orange County’s technology industry accelerator. The presentation included an introduction of the expanded brand scope and new branding elements by DevicePharm CEO & Chief Strategy Officer, Clay Wilemon.

We have helped our clients successfully define and launch over 400 medical brands.

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