From Opportunity to Success™

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Marketing Strategy.
Integrated Marketing Solutions.

DevicePharm provides marketing strategy and integrated marketing solutions for organizations serving medical professionals and healthcare consumers. Our commitment is to help our clients – medical device, biotech, and life science companies – navigate From Opportunity To Success™.

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HowToSuccessfullyLaunchAMedicalDeviceBrand

DevicePharm Presents At OCTANe 2015 Ophthalmology Summit

| Articles | No Comments

The OCTANe Ophthalmology Summit is a unique convocation of ophthalmology executives, researchers, entrepreneurs, investors, physicians, and surgeons. Held each year in Orange County, CA, the global ophthalmic industry hub, this event provides an important opportunity for innovators to gather and share ideas about the growth and future of this important medical industry segment.

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Does Multi-Channel Marketing Matter?

| Articles, Marketing Strategy, Medical Marketing & Media, Pharma Marketing | No Comments

A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?

ACA

Scratching The Marketing Surface in a Post ACA World

| Articles, Food for thought, Healthcare Marketing Strategies, Marketing Strategy | No Comments

The U.S. Government states that the Affordable Care Act has three main objectives. And while these are very nice, laudable, and simple goals, they are creating paradigm shifts in the marketing and selling of medical devices.

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Making Strategic & Brand Research More Actionable

| Articles, Food for thought, Healthcare Marketing Strategies, Marketing Strategy | No Comments

Imagine looking at market research results and seeing that a large population of consumers wanted to pay a relatively low price for a new elective medical procedure. Just a few years ago, this would have been a cut-and-dry result leading to a lower price. However, using an advanced predictive analytics platform powered by Compellon, DevicePharm was able to dig deeper and determine that the actionable market was actually bigger with the higher price point.

We have helped our clients successfully define and launch over 400 medical brands.

Bold

We are bold in the expanse of our ideas and the action of our execution.

Sophisticated

We employ sophisticated approaches and processes to deliver executable solutions.

Expert

We support each client with an integrated team of seasoned experts.

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