Integrated Marketing Solutions.
DevicePharm provides marketing strategy and integrated marketing solutions for organizations serving medical professionals and healthcare consumers. Our commitment is to help our clients – medical device, biotech, and life science companies – navigate From Opportunity To Success™.Get Started Today
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In the movie the Wizard of Oz, Dorothy famously exclaimed, “Lions, and tigers, and bears, oh my!” Today’s equivalent would be, “Apple, and Android, and Apps, oh my!”
At DevicePharm, we are having increasingly complex discussions with our clients about web and mobile media platforms. The lines between phones, tablets, and computers as well as apps, and app-like web solutions continue to blur. And the lines between perception and reality, in terms of what consumers are actually doing online, are in a constant state of flux. It makes Dorothy’s animal issue pale by comparison.
Medical device manufacturers typically spend the greatest part of their marketing budgets hiring, training and equipping their sales team. It’s a model that makes sense in most cases, since selling a physician, hospital or GPO is critical to building market share for most device manufacturers.
But what about the consumer; does he or she really care about your medical technology brand?
An interview with DevicePharm’s own CEO, Clay Wilemon, was featured in LifeScience Alley’s, Alley News, this month. Bringing his years of experience combined with knowledge of the industry, Wilemon shares valuable advice tailored toward companies looking to rebrand, start a marketing campaign, or launch a new product in today’s market.
There has been no shortage of press these past few years covering the world of “Big Data” and its potential impact on the strategic decision making process. According to global technology solutions provider, CSC, the world’s data growth is expected to reach thirty-five zetabytes by 2020. To put that into perspective, one-thousand megabytes equals one gigabyte. One-trillion gigabytes equals one-zetabyte. That’s a lot of data. You needn’t be a statistician to figure that out. But what exactly is big data? And what type of impact can it have on medical device marketing?
We have helped our clients successfully define and launch over 400 medical brands.
We are bold in the expanse of our ideas and the action of our execution.
We employ sophisticated approaches and processes to deliver executable solutions.
We support each client with an integrated team of seasoned experts.