From Opportunity to Success™

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Marketing Strategy.
Integrated Marketing Solutions.

DevicePharm provides marketing strategy and integrated marketing solutions for organizations serving medical professionals and healthcare consumers. Our commitment is to help our clients – medical device, biotech, and life science companies – navigate From Opportunity To Success™.

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“Outcomes That Stand The Test Of Time” Unveiled At 2015 ASCRS

| Articles, Case Studies, Medical Device, Medical Marketing | No Comments

Bausch + Lomb is an iconic brand with both consumers and eye care professionals. The company launched their new Bausch + Lomb Surgical corporate campaign at the 2015 ASCRS meeting in San Diego. This campaign reflects an expanded portfolio of differentiated technologies and services for ophthalmic surgeons.

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Marketing To Physicians: A Physician’s Perspective

| Articles, Medical Marketing | No Comments

Medical device and pharmaceutical companies spend billions of dollars each year trying to reach, educate, and influence physicians and surgeons. In the past, it was easy – just send a sales rep to the office, take lunch, and tell the physicians and staff about your product.

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DevicePharm Presents At OCTANe 2015 Ophthalmology Summit

| Articles | No Comments

The OCTANe Ophthalmology Summit is a unique convocation of ophthalmology executives, researchers, entrepreneurs, investors, physicians, and surgeons. Held each year in Orange County, CA, the global ophthalmic industry hub, this event provides an important opportunity for innovators to gather and share ideas about the growth and future of this important medical industry segment.

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Does Multi-Channel Marketing Matter?

| Articles, Marketing Strategy, Medical Marketing & Media, Pharma Marketing | No Comments

A recent Medical Marketing & Media article indicated that 55% of pharmaceutical companies are either partially or strongly dissatisfied with their multi-channel marketing efforts. The article went on to quote that, “When integrated across an organization and executed properly, multi-channel campaigns can boost top-line growth by more than 10% and reduce overall promotional costs by 10% to 25%.” So where is the disconnect between multi-channel marketing effectiveness and multi-channel marketing dissatisfaction?

We have helped our clients successfully define and launch over 400 medical brands.

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