From Opportunity to Success™

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Marketing Strategy.
Integrated Marketing Solutions.

DevicePharm provides marketing strategy and integrated marketing solutions for organizations serving medical professionals and healthcare consumers. Our commitment is to help our clients – medical device, biotech, and life science companies – navigate From Opportunity To Success™.

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ACA

Scratching The Marketing Surface in a Post ACA World

| Articles, Food for thought, Healthcare Marketing Strategies, Marketing Strategy | No Comments

The U.S. Government states that the Affordable Care Act has three main objectives. And while these are very nice, laudable, and simple goals, they are creating paradigm shifts in the marketing and selling of medical devices.

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Making Strategic & Brand Research More Actionable

| Articles, Food for thought, Healthcare Marketing Strategies, Marketing Strategy | No Comments

Imagine looking at market research results and seeing that a large population of consumers wanted to pay a relatively low price for a new elective medical procedure. Just a few years ago, this would have been a cut-and-dry result leading to a lower price. However, using an advanced predictive analytics platform powered by Compellon, DevicePharm was able to dig deeper and determine that the actionable market was actually bigger with the higher price point.

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DevicePharm Ranked Among Top 100 Medical Marketing Agencies by MM&M

| Articles, Awards, Healthcare Marketing Awards, Medical Marketing & Media | No Comments

DevicePharm is honored to once again be named one of the Top 100 Medical Marketing Agencies by Medical Marketing & Media (MM&M). Each year, MM&M, a monthly business publication serving healthcare marketers, announces the top 100 medical marketing agencies based on estimated revenues.

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Death of the Medical Device Sales Rep?

| Food for thought, Healthcare Marketing Strategies, Medical Marketing, Medical Mobile Apps | No Comments

“Do we really need sales reps to support medical devices?” This question has been asked by surgeons, medical device CEOs, and hospital administrators for years. Recently, however, that philosophical question moved from theory to practice in a bold move by Smith & Nephew.

We have helped our clients successfully define and launch over 400 medical brands.

Bold

We are bold in the expanse of our ideas and the action of our execution.

Sophisticated

We employ sophisticated approaches and processes to deliver executable solutions.

Expert

We support each client with an integrated team of seasoned experts.

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