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Marketing Strategy.
Integrated Marketing Solutions.

DevicePharm provides marketing strategy and integrated marketing solutions for organizations serving medical professionals and healthcare consumers. Our commitment is to help our clients – medical device, biotech, and life science companies – navigate From Opportunity To Success™.

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Death of the Medical Device Sales Rep?

| Food for thought, Healthcare Marketing Strategies, Medical Marketing, Medical Mobile Apps | No Comments

“Do we really need sales reps to support medical devices?” This question has been asked by surgeons, medical device CEOs, and hospital administrators for years. Recently, however, that philosophical question moved from theory to practice in a bold move by Smith & Nephew.

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Understanding the Options for Delivering Content to Mobile Devices

| Articles, Food for thought, Marketing Strategy, Medical Mobile Apps | No Comments

Since mobile devices arose in the market, they have quickly evolved from a consumer luxury to a necessity, bringing a new set of challenges to business owners and content developers. A recent study conducted by Pew Research Center found that more than 90% of Americans own a cell phone and 63% of these mobile phone owners now use their phones to go online.1 With nearly two-thirds of the United States population using their phones to access the web, it is becoming essential for companies to understand how to cost-effectively deliver the best user experiences possible for multiple devices.

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Wiseman Involved in Ophthalmic Women’s Leaders Organizational Growth

| Articles | No Comments

There is a community of women leaders emerging in the field of ophthalmology that is becoming increasingly connected and collaborative. Ophthalmic Women Leaders (OWL) is a non-profit organization that is helping to facilitate this growth by focusing on developing women leaders in the opthalmic space to advance innovation and patient care. DevicePharm’s Vice President, Katherine Wiseman, serves as OWL’s Communications Committee Chair and has been critical in helping to define the organization’s renewed mission, vision, and values, and communications strategy moving into 2015.

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DevicePharm Featured on Greater MSP Business TV Program

| Articles | No Comments

DevicePharm’s CEO and Chief Strategy Officer, Clay Wilemon, was interviewed on the Greater MSP Business Show by host Cyndy Brucato regarding the recent expansion of the company to the Minneapolis-St.Paul area.

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